Instagram DM Automation
Your DMs are your best salesperson. Let’s put them to work.
I build automated Instagram funnels that reply to every comment and DM in seconds — turning followers into leads and leads into booked calls, while you run your business.
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Every unanswered DM is a customer walking out the door.
You can't reply fast enough.
Leads that get a response within minutes are dramatically more likely to convert than ones that wait hours. Your inbox doesn’t sleep — but you have to.
Comments are leads in disguise.
“Price?” “How do I order?” “Link?” — every one of those comments is buying intent. Most businesses let them scroll away.
Manual DMs don’t scale.
Past a few dozen conversations a day, you’re either hiring help or dropping leads. There’s a third option.
Why DM automation works
The math on DM automation is hard to argue with.
These are realistic, industry-reported benchmarks — not promises. On our call, we’ll map them to your actual numbers.
~80–90%
DM open rates
Instagram DMs get opened at rates email marketers dream about; typical email open rates sit around 20–30%.
<5 sec
Reply time
Automated responses fire instantly, 24/7. Speed-to-lead is one of the strongest predictors of conversion.
2–4×
More leads captured
Comment-to-DM funnels routinely multiply the number of contactable leads from the same content, because no comment goes unanswered.
10+ hrs
Saved weekly
A business handling 30–50 DMs a day gets most of that conversation load handled automatically.
Benchmarks reflect published industry data for Instagram DM automation and vary by niche, offer, and content quality. I’ll never promise you a specific number before seeing your account.
From comment to customer in four steps.
- 01
Someone engages
They comment a keyword on your post, reply to your story, or DM you.
- 02
The funnel responds instantly
A friendly automated conversation answers questions, shares your link or lead magnet, and captures their email.
- 03
AI handles the routine
FAQs, pricing questions, and qualification happen automatically; anything complex gets flagged for a human reply.
- 04
You get warm leads
Qualified prospects land in your inbox, your email list, or straight on your calendar.
Pricing
Packages
Three ways to put your DMs to work — from a first automation to a full funnel takeover.
The Spark
Your first automation, done right. Perfect for testing the waters.
- ManyChat setup & connection to your Instagram account
- 1 comment-to-DM keyword funnel (your best-performing post type)
- Welcome DM flow for new conversations
- Up to 5 automated FAQ replies in your brand voice
The Engine
A complete DM sales system across posts, stories, and your inbox.
- Everything in The Spark, plus:
- Up to 4 keyword funnels (posts, reels, story replies, DM keywords)
- AI-assisted replies for common questions & objection handling
- Lead qualification flow (budget/need/timeline) with human handoff
The Takeover
The over-the-top revamp. I rebuild your entire Instagram funnel from bio to booked call.
- Everything in The Engine, plus:
- Full Instagram funnel audit & strategy (bio, highlights, content-to-DM pathways)
- Unlimited automation flows built across your whole account
- Custom AI assistant trained on your business (offers, tone, FAQs, policies)
About
Who’s Malcolm?
I’m the person who actually builds your funnels — no agency, no account managers. I help businesses stop losing customers in their Instagram inbox by building DM automations that answer instantly and sound like you.
More about how I workFAQ
Questions, answered straight.
Will automated DMs make my brand feel robotic?
Is this allowed on Instagram?
Do I need a big following for this to work?
What do you need from me to get started?
What happens after the setup is done?
What’s ManyChat?
Your next customer is already in your comments.
Book a free 20-minute discovery call. I'll look at your account and tell you exactly what I'd automate — even if you don't hire me.
Book a Free Discovery Call